We want to be clear that while this sounds ‘good’, it may not be good for the entire whole foods industry and sustainable market including organics. Why? The brick-and-mortar stores and farms will honestly, ultimately lose out big time. All because of Amazon.
However, Nothing Against Amazon, But We’re Pretty Sure Whole Foods Market Won’t Complain
They’ll be reaping the benefits in a big way. After all, Amazon’s the lion in an industry full of sheep. They’ve dominated retail — except for groceries. This is Amazon’s defining moment: purchasing Whole Foods Market at $42.00 a share with a deal that’s currently valued at $13.7 BILLION. B-I-L-L-I-O-N. Remarkable, right? This is arguably the sign that the whole foods industry — which includes organic produce — will dominate it all for a long time to come.
This means you can get your grocery purchases via Amazon without a problem now, as they’ve acquired arguably one of the largest whole food retailers in the United States. Convenience. Quickness. And with the multiple health benefits — Paleo, gluten free, with emphasis on slow food, the way it had been before down to the grass roots, from farm to table.
Here’s why Whole Foods Market specifically benefits, though: their shares have gone up. How much? By 28%. This means that the value of the brand has gone up, meaning big money for investors (and, of course, for Whole Foods Market). Unprecedented. And groundbreaking.
We Saw It Coming a Mile Away, But It Turns Out That Even Groceries Will Be Purchased on a Computer Screen Now
And Amazon’s the beginning of that trend now (which has already been around for some time — we just haven’t seen it). The brick-and-mortar will crumble. So long to the long lines and crowded aisles. And, sadly, a lot of our local whole food stores — and farms — might also struggle as well….
UNLESS you sign up for Golden Gate Organics RIGHT NOW. That keeps those organic, sustainable farms up and running. Even with Amazon dominating the entire industry! Go ahead…. SIGN UP NOW!