To Our Dear Members,
Tuesday is Halloween and with this festive holiday we move further into the long nights of Fall. Soon our neighborhoods will be full of little costumed super heroes, dinosaurs, and more all seeking sweet treats, or tricks. Yet, last weekend while at a the local pumpkin patch in Piedmont with my family I paused to take in the scene. There was the smell of sunlit hay strewn about rows of oddly sized pumpkins and happily ghoulish decorations.
And now the Fall bounty is arriving from local organic farms all around the area. Sugar pie pumpkins, pomegranates, Fuyu persimmons, Asian pears, and the first local kiwi’s of the season are all available to warm your tummies, and your hearts, this week. The persimmons appeared early this fall. Their appearance firm and more yellow than the orange color we are accustomed too. However, they taste exceptional and will only get sweeter and softer as the season grows. We have so much to be thankful for.
In addition, the Honey Crisp & Jazz apples this week, along with the Asian & Bartlett pears are really among the absolute best fruits or vegetables we’ve had this season. They are so delicious that I tried to put a couple of each into every order this week so we can all appreciate together how blessed we really are with the local organic items available to us here in the Bay Area.
No matter what amazing produce you are fortunate enough to enjoy this week, all of our fruits and veggies will bring a happy, healthy experience to you and your loved ones. I can’t imagine anything more precious than the eyes of my loved ones lighting up with amazing excitement as they taste some of the most amazing fruits and veggies we will have all year long.
With great care,
Corey Tufts and the Team at Golden Gate Organics
Can candy be organic? It most definitely can! Golden Gate Organics certifies that with the changing pace of sustainability, farm to table dynamics, and an emphasis on whole organic foods. This is a trend reaching just about every aspect of culinary delight. Including chocolate, and particularly in the Bay Area. How so? Try the nationally-known Mars. And given how it seems the big brands out there are cashing in on the benefit that is the local craftsmen of artisanal food, and organic farms, you begin to wonder:
Will Mars Buy Tcho? It’s Entirely Possible. After All….
Hershey’s acquired Berkely’s Scharffen Berger. It’s quite probable as many local brands in the Bay Area are getting picked up by the national brands given the value those local establishments are bringing to the public:
- Whole Foods
- No Preservatives
- No GMOs
Specialty foods are bigger and bigger these days. And with the recent news that the local culinary and wine producers of our Bay Area are turning the heads of the major players in the grocery game, there’s no doubt that we’re part of a massive trend (and you can be part of it as well if you sign up).
The question, though, is can you get those organic foods conveniently? Can you get the best kind of chocolate conveniently and with the same wholesomeness, organic quality you’d expect from Golden Gate Organics?
It’s Only a Matter of Time Before the Trend Continues to Evolve
The big brands like Mars will cash in on the organic candy craze, no doubt. Nothing beats wholesome food delivered immediately to your door. Maintains the freshness. No preservatives. Just pure wholesomeness of the Bay Area right at your fingertips.
Did we mention we also deliver organic chocolate? Want to see? JUST SIGN UP FOR GOLDEN GATE ORGANICS AND FIND OUT FOR YOURSELF!
We know what some people are thinking: Amazon just caved. Instead of trying to develop their own ‘brand’ of retail, they basically ‘gave up’ and sought to buy out a brick-and-mortar brand, because they think they can’t compete with the local lifestyle, and maybe even the organic quality and sustainability of real whole foods. It seems Amazon has Whole Foods Market dead to rights, but here’s the thing — it’s not just about owning the brand….
The Truth Is There’s SO Much Potential in Grocery Retail, and Amazon Sees It
So do we. After all, retail’s rough. You’ve got so many variables going into retail, plus there’s built-in risk right off the bat. Why do you think just about every department store as a risk/loss prevention team? And we’re not even talking about grocery retail, a type of product that can easily go ‘bad’ just like that. You’ve got perishables, weather patterns, distribution problems, location issues, inventory agendas. Retailers struggle to get the right balance to achieve optimum ROI, and it’s not as easy as it looks.
So the name of the game is change. Grocery retail needs to evolve, and Amazon saw the writing on the wall. They didn’t want to just simply buy out the brand and own the name for themselves. No. They want to revolutionize grocery retail for the next generation.
We’re talking about big data, of course, approaching this from an online personalized perspective. What Amazon does so well is that every transaction has a digital paper trail. It’s seamless. Effortless. Every buyer is practically remembered! Inventory is at its absolute accuracy to the tenth power. Remember working at the retail store and inventory involved scanning every single item in the store? Painstaking. And annoying. With Amazon, all of those frustrations go out the window.
The industry of retail is now changing drastically, and Golden Gate Organics holds up to one of the best conveniences you’ll ever find that the industry will have to evolve toward. Here’s the good news: we’re already there. We’re all about the artisan-style food atmosphere relishing in family, focusing on the local side of the Bay Area. So just look at the writing on the wall:
Amazon Has Made the Change for the Industry as a Whole!
But you can start getting in on it right now by just SIGNING UP FOR Golden Gate Organics! You circumvent the whole retail process, and you don’t even have to go through Amazon. You get easy online purchase and delivery. It’s simple. For those who thought grocery retail would never work out with that online model, guess what: Amazon may just prove you wrong.
What a great gift it truly is for Golden Gate Organics — as you may already know, Amazon’s in line to have purchased one of the biggest grocery retailers for whole foods in America: Whole Foods Market. A big move from the e-commerce mogul, but one that has actually sent a lot of grocery stocks plummeting and more of the artisan brands, the local lifestyle, and sustainability of our organic foods industry skyrocketing.
Just How Much Has the Big Brands Dropped in Their Value? Here Are the Figures:
- Kroger Went Down by Almost 11%
- Supervalu? They crashed by 13%.
- Costco Lost Only 5.8%
- And Sprouts Farmers Dropped Just 5.2%
This was only a recent development, too. Who knows what else will happen in the market as a whole, but Amazon pushing for a major shift in the change in society over how people shop for their groceries means big earthquakes in the retail world. Brick-and-mortar, undoubtedly, is dying.
Not only are now these struggling brick-and-mortar chains competing for a lot of the customer-base, but they also face major heavy hitters like Target and Wal-Mart. But not even Target and Wal-Mart may contend with the aggressive pricing Amazon will push for Whole Foods Market brand products.
Consolidation. The grocery retail space will get smaller and smaller. That’s what’s going to happen. The supply location brands out there will thin out. And convenience, farm-to-table, organic, small-scale establishments will win out.
This Means That Organic Food Delivery Will Climb Even MORE
Who knows: we might even be able to compete with Amazon! It’s lofty…. But conceivable! Golden Gate Organics has been poised to deliver the unique service, focused on organic quality. We’re local. This, though, is just one sign of a shift of things to come, and it’ll be a process of growth. Undoubtedly, whole foods and convenience is skyrocketing. Now it’s our job to position ourselves right at the top.
Now’s a good time to SIGN UP FOR DELIVERY! Golden Gate Organic is ready. Are you?
The one thing Amazon could never really do well was this: groceries. They nailed the rest of retail into the proverbial digital wall — except for this unchecked, unmarked, and virtually wild world of grocery shopping. Dealing with perishables. Risky business, don’t you think? So you have to wonder what kind of gamble Amazon will be taking as they seek to buy out arguably the biggest whole foods retailer in the entire United States, Whole Foods Market. Amazon has one ace up the sleeve: millennials. That group of people is the key to their success given the propensity to focus more on sustainability, organics, paleo, gluten free, and artisanal foods a true artist would love
But Why Do Millennials Matter in the Business of Online Grocery Shopping?
You can simply look at the metrics and be wowed by the fact that this isn’t just a convenience. It’s an unmistakable trend. An unstoppable trend. So Amazon sees the writing on the wall and wants to capitalize on it by acquiring Whole Foods Market, because according to the research, millennials have the majority for online grocery spending more than anyone else in the USA.
The fact is only 12% of all consumers bought their groceries online back in 2016. But the trend is growing; more people are seeing the convenience and the quality, leaving behind the brick-and-mortar, and it makes perfect sense. Millennials live in a fast-paced world —
So Millennials Aren’t Going to Want to Constantly Wait in Line at the Grocery Retail Store Every Week to Two Weeks!
You can bet that here at Golden Gate Organics, generally speaking, millennials are the biggest draw, not only for the convenience, but the organic food factor. They want the convenience, no doubt, but not at the expense of their health and wellbeing. They want the easy order on the phone, and the delivery, but with the wholesomeness of a family farm feel right to their table. This is the way the trend is going, and in the lead of the pack are millennials paving the way. Better start now and get in on that convenience by SIGNING UP FOR GOLDEN GATE RIGHT NOW!
While The Family Was Out Of Town
Last week Jen and Charlie were in Toledo at Jen’s Father’s house. You might’ve seen the picture she posted to the GGO Facebook page of Charlie eating broccoli in the front yard there. If you missed it but are curious then you can see it here. While Charlie was visiting Pop-Pop and Nana, that meant that I had the whole house to myself for the entire week. It was very quiet and I enthusiastically worked many more hours than I would’ve if my family were in town. There was time for running through the neighborhood, hanging out with friends, and, of course, playing video games.
While all the extra time was nice and I did get a ton of work done; By the end of the week I was bored and ready to have my family back in my arms. The last week was indeed quiet and productive. But most of my weeks are productive anyway. While I do appreciate me-time, I don’t quite appreciate it at the expense of missing my Jen and Charlie for an extended period. It was actually really fun having Charlie help me out in the warehouse this morning until Jen could pick him up when she got out of work.
Charlie riding along with me to make a delivery of fresh organic fruit to a small office.
This Week’s Produce Details
But enough about me. This email is about You! This Friday it looks like you will have the first apricots from Blossom Hill and pluots from Wild River available this season. There are even fresh artichokes coming in too. Other noteworthy items include green bell peppers, garlic, and broccoli. I think all of those items are from farms within 150 miles of Oakland too. If you have any requests for anything you would like on the menu please reply to this email and I will keep an eye out from our different farmers to see if they have it. If you want something then chances are 25 other foodies would like it too and you guys are much bigger foodies than me! I was raised as a simple meat and potatoes kind of guy and who appreciates having food farmed in harmony with nature.
Finally, a couple weeks ago we had some quality issues with a few items we received. Last week I adjusted our ordering and was very happy with the quality and freshness of just about everything. We are a perfect produce company that sources from local farms and that is what we expect for you and the rest of our Golden Gate Organics Community. Please don’t be afraid to reply to this email if your order isn’t perfect. I can’t personally inspect every order, even if I try to, but there is no excuse for your produce to not be as fresh as if you picked it yourself at the farm and drove it to your house.
Thats it for now. Eat up those peaches and plums because you got apricots and pluots coming Friday!
Corey (Produce Philosopher) Tufts, Founder
Here we have another reason why whole organic and sustainable foods, the industry as a whole, is a big money maker. People want to get healthier, so investors and brands are gearing up for the competitive retail arm wrestling contest of the decade. And despite the fact that cyberspace’s biggest retailer ever, Amazon, might have a stronghold on the biggest brick-and-mortar organic groceries brand, Whole Foods Market, it just so happens that Amazon might not fully have it down quite yet.
There Are Other Competitors Out There Amazon Should Worry About….
The thing about retail is that a lot of the big companies out there still have a stronghold on it. The retail space is still the central hub, which customers operate in. To try and get customers out of that space makes for a massive and dramatic shift. It’s basically like taking gasoline out of automobiles and saying they can now self-drive. The transition is considerably abrupt and would take a time for the economy to adjust.
These big companies therefore — while still operating within a brick-and-mortar — have the ability to focus on the new technology and methodology of selling online. Wal-Mart happens to be one of those big stores!
You heard correctly: you can actually shop at Wal-Mart without even setting foot into one of their buildings. Well, you sort of have to stop by at the store — but just to collect the merchandise you’ve already purchased.
There’s a very real possibility Amazon has a competitor on their hands in Wal-Mart given their success with the apparent “click-and-collect” model they’ve got going. But Wal-Mart isn’t the only one….
There’s even JAB Holdings, a private equity firm shifting its core business dealing toward restaurants, food and beverage businesses. You better believe they’re keeping a close eye on Whole Foods Market as the brand is intending to sell and reap a ton of benefit.
The Question Is This: What Does Whole Foods Want to Do? Get Acquired By Amazon?
Who knows. It’s now a question of money. Revenue. But more importantly, this is the benefit for consumers. You get your whole foods a lot more conveniently, and those whole foods stay pretty fresh, farm-to-table, local, reliable, and on a small scale for personalization!
OR…. You can simply sign up with Golden Gate Organics and save all the headache! DO IT NOW!
We want to be clear that while this sounds ‘good’, it may not be good for the entire whole foods industry and sustainable market including organics. Why? The brick-and-mortar stores and farms will honestly, ultimately lose out big time. All because of Amazon.
However, Nothing Against Amazon, But We’re Pretty Sure Whole Foods Market Won’t Complain
They’ll be reaping the benefits in a big way. After all, Amazon’s the lion in an industry full of sheep. They’ve dominated retail — except for groceries. This is Amazon’s defining moment: purchasing Whole Foods Market at $42.00 a share with a deal that’s currently valued at $13.7 BILLION. B-I-L-L-I-O-N. Remarkable, right? This is arguably the sign that the whole foods industry — which includes organic produce — will dominate it all for a long time to come.
This means you can get your grocery purchases via Amazon without a problem now, as they’ve acquired arguably one of the largest whole food retailers in the United States. Convenience. Quickness. And with the multiple health benefits — Paleo, gluten free, with emphasis on slow food, the way it had been before down to the grass roots, from farm to table.
Here’s why Whole Foods Market specifically benefits, though: their shares have gone up. How much? By 28%. This means that the value of the brand has gone up, meaning big money for investors (and, of course, for Whole Foods Market). Unprecedented. And groundbreaking.
We Saw It Coming a Mile Away, But It Turns Out That Even Groceries Will Be Purchased on a Computer Screen Now
And Amazon’s the beginning of that trend now (which has already been around for some time — we just haven’t seen it). The brick-and-mortar will crumble. So long to the long lines and crowded aisles. And, sadly, a lot of our local whole food stores — and farms — might also struggle as well….
UNLESS you sign up for Golden Gate Organics RIGHT NOW. That keeps those organic, sustainable farms up and running. Even with Amazon dominating the entire industry! Go ahead…. SIGN UP NOW!
Raise your hand if you have issues sometimes with the wobbly shopping cart and cluttered aisles of simpletons wanting to get the good deals on canned tomatoes. Wow, lots of hands…. The thing is often times grocery shopping is, well, a chore. It takes a lot of time. There’s a lot of waiting in line. And it’s become so commercialized that you could be in front or behind of another stranger you obviously don’t know.
Seems a Bit Impersonal, If You Ask Me — And Not Something That Would Make Me Think of Community
Buying your groceries should be about community. And community’s all about togetherness and maybe even a little bit of fun! That’s why we can safely say that if you had to choose between a day out in the sun with family and farmers at the local Bay Area market, versus your average run-through at the grocery store aisles, fluorescent lights and boring elevator music, we’re willing to bet you’ll choose the former, and not the latter.
Shopping at the farmer markets is just plain fun. Not stressful. Or even difficult. The reason why regular grocery stores have lost that value is due to the “superstore” mentality. Bigger’s better. More of a hub, means more customers. Additional revenue. More profit.
We’re willing to bet you’ll find more farmer markets in the Bay Area than actual grocery stores, and there’s a reason for that: farmer markets are more local, hence you’ll know more of the people shopping there (and working there) than at a grocery store. That means more community. Which, yes, means more fun!
Shopping for Food Should Be Fun
It should be natural. Easy. And less about coupons and time and more about getting to chat with your friends you caught up at the farmers market for the latest batch of apples.
You’ll find that Golden Gate Organics is all about community, too. We support farmer markets wholeheartedly, so if you want that inside delivery convenience with a great dash of community love, definitely SIGN UP FOR SERVICE RIGHT NOW.
And let’s take the stress out of your shopping day.