The one thing Amazon could never really do well was this: groceries. They nailed the rest of retail into the proverbial digital wall — except for this unchecked, unmarked, and virtually wild world of grocery shopping. Dealing with perishables. Risky business, don’t you think? So you have to wonder what kind of gamble Amazon will be taking as they seek to buy out arguably the biggest whole foods retailer in the entire United States, Whole Foods Market. Amazon has one ace up the sleeve: millennials. That group of people is the key to their success given the propensity to focus more on sustainability, organics, paleo, gluten free, and artisanal foods a true artist would love
But Why Do Millennials Matter in the Business of Online Grocery Shopping?
You can simply look at the metrics and be wowed by the fact that this isn’t just a convenience. It’s an unmistakable trend. An unstoppable trend. So Amazon sees the writing on the wall and wants to capitalize on it by acquiring Whole Foods Market, because according to the research, millennials have the majority for online grocery spending more than anyone else in the USA.
The fact is only 12% of all consumers bought their groceries online back in 2016. But the trend is growing; more people are seeing the convenience and the quality, leaving behind the brick-and-mortar, and it makes perfect sense. Millennials live in a fast-paced world —
So Millennials Aren’t Going to Want to Constantly Wait in Line at the Grocery Retail Store Every Week to Two Weeks!
You can bet that here at Golden Gate Organics, generally speaking, millennials are the biggest draw, not only for the convenience, but the organic food factor. They want the convenience, no doubt, but not at the expense of their health and wellbeing. They want the easy order on the phone, and the delivery, but with the wholesomeness of a family farm feel right to their table. This is the way the trend is going, and in the lead of the pack are millennials paving the way. Better start now and get in on that convenience by SIGNING UP FOR GOLDEN GATE RIGHT NOW!
While The Family Was Out Of Town
Last week Jen and Charlie were in Toledo at Jen’s Father’s house. You might’ve seen the picture she posted to the GGO Facebook page of Charlie eating broccoli in the front yard there. If you missed it but are curious then you can see it here. While Charlie was visiting Pop-Pop and Nana, that meant that I had the whole house to myself for the entire week. It was very quiet and I enthusiastically worked many more hours than I would’ve if my family were in town. There was time for running through the neighborhood, hanging out with friends, and, of course, playing video games.
While all the extra time was nice and I did get a ton of work done; By the end of the week I was bored and ready to have my family back in my arms. The last week was indeed quiet and productive. But most of my weeks are productive anyway. While I do appreciate me-time, I don’t quite appreciate it at the expense of missing my Jen and Charlie for an extended period. It was actually really fun having Charlie help me out in the warehouse this morning until Jen could pick him up when she got out of work.
Charlie riding along with me to make a delivery of fresh organic fruit to a small office.
This Week’s Produce Details
But enough about me. This email is about You! This Friday it looks like you will have the first apricots from Blossom Hill and pluots from Wild River available this season. There are even fresh artichokes coming in too. Other noteworthy items include green bell peppers, garlic, and broccoli. I think all of those items are from farms within 150 miles of Oakland too. If you have any requests for anything you would like on the menu please reply to this email and I will keep an eye out from our different farmers to see if they have it. If you want something then chances are 25 other foodies would like it too and you guys are much bigger foodies than me! I was raised as a simple meat and potatoes kind of guy and who appreciates having food farmed in harmony with nature.
Finally, a couple weeks ago we had some quality issues with a few items we received. Last week I adjusted our ordering and was very happy with the quality and freshness of just about everything. We are a perfect produce company that sources from local farms and that is what we expect for you and the rest of our Golden Gate Organics Community. Please don’t be afraid to reply to this email if your order isn’t perfect. I can’t personally inspect every order, even if I try to, but there is no excuse for your produce to not be as fresh as if you picked it yourself at the farm and drove it to your house.
Thats it for now. Eat up those peaches and plums because you got apricots and pluots coming Friday!
Corey (Produce Philosopher) Tufts, Founder
Here we have another reason why whole organic and sustainable foods, the industry as a whole, is a big money maker. People want to get healthier, so investors and brands are gearing up for the competitive retail arm wrestling contest of the decade. And despite the fact that cyberspace’s biggest retailer ever, Amazon, might have a stronghold on the biggest brick-and-mortar organic groceries brand, Whole Foods Market, it just so happens that Amazon might not fully have it down quite yet.
There Are Other Competitors Out There Amazon Should Worry About….
The thing about retail is that a lot of the big companies out there still have a stronghold on it. The retail space is still the central hub, which customers operate in. To try and get customers out of that space makes for a massive and dramatic shift. It’s basically like taking gasoline out of automobiles and saying they can now self-drive. The transition is considerably abrupt and would take a time for the economy to adjust.
These big companies therefore — while still operating within a brick-and-mortar — have the ability to focus on the new technology and methodology of selling online. Wal-Mart happens to be one of those big stores!
You heard correctly: you can actually shop at Wal-Mart without even setting foot into one of their buildings. Well, you sort of have to stop by at the store — but just to collect the merchandise you’ve already purchased.
There’s a very real possibility Amazon has a competitor on their hands in Wal-Mart given their success with the apparent “click-and-collect” model they’ve got going. But Wal-Mart isn’t the only one….
There’s even JAB Holdings, a private equity firm shifting its core business dealing toward restaurants, food and beverage businesses. You better believe they’re keeping a close eye on Whole Foods Market as the brand is intending to sell and reap a ton of benefit.
The Question Is This: What Does Whole Foods Want to Do? Get Acquired By Amazon?
Who knows. It’s now a question of money. Revenue. But more importantly, this is the benefit for consumers. You get your whole foods a lot more conveniently, and those whole foods stay pretty fresh, farm-to-table, local, reliable, and on a small scale for personalization!
OR…. You can simply sign up with Golden Gate Organics and save all the headache! DO IT NOW!
We want to be clear that while this sounds ‘good’, it may not be good for the entire whole foods industry and sustainable market including organics. Why? The brick-and-mortar stores and farms will honestly, ultimately lose out big time. All because of Amazon.
However, Nothing Against Amazon, But We’re Pretty Sure Whole Foods Market Won’t Complain
They’ll be reaping the benefits in a big way. After all, Amazon’s the lion in an industry full of sheep. They’ve dominated retail — except for groceries. This is Amazon’s defining moment: purchasing Whole Foods Market at $42.00 a share with a deal that’s currently valued at $13.7 BILLION. B-I-L-L-I-O-N. Remarkable, right? This is arguably the sign that the whole foods industry — which includes organic produce — will dominate it all for a long time to come.
This means you can get your grocery purchases via Amazon without a problem now, as they’ve acquired arguably one of the largest whole food retailers in the United States. Convenience. Quickness. And with the multiple health benefits — Paleo, gluten free, with emphasis on slow food, the way it had been before down to the grass roots, from farm to table.
Here’s why Whole Foods Market specifically benefits, though: their shares have gone up. How much? By 28%. This means that the value of the brand has gone up, meaning big money for investors (and, of course, for Whole Foods Market). Unprecedented. And groundbreaking.
We Saw It Coming a Mile Away, But It Turns Out That Even Groceries Will Be Purchased on a Computer Screen Now
And Amazon’s the beginning of that trend now (which has already been around for some time — we just haven’t seen it). The brick-and-mortar will crumble. So long to the long lines and crowded aisles. And, sadly, a lot of our local whole food stores — and farms — might also struggle as well….
UNLESS you sign up for Golden Gate Organics RIGHT NOW. That keeps those organic, sustainable farms up and running. Even with Amazon dominating the entire industry! Go ahead…. SIGN UP NOW!
Raise your hand if you have issues sometimes with the wobbly shopping cart and cluttered aisles of simpletons wanting to get the good deals on canned tomatoes. Wow, lots of hands…. The thing is often times grocery shopping is, well, a chore. It takes a lot of time. There’s a lot of waiting in line. And it’s become so commercialized that you could be in front or behind of another stranger you obviously don’t know.
Seems a Bit Impersonal, If You Ask Me — And Not Something That Would Make Me Think of Community
Buying your groceries should be about community. And community’s all about togetherness and maybe even a little bit of fun! That’s why we can safely say that if you had to choose between a day out in the sun with family and farmers at the local Bay Area market, versus your average run-through at the grocery store aisles, fluorescent lights and boring elevator music, we’re willing to bet you’ll choose the former, and not the latter.
Shopping at the farmer markets is just plain fun. Not stressful. Or even difficult. The reason why regular grocery stores have lost that value is due to the “superstore” mentality. Bigger’s better. More of a hub, means more customers. Additional revenue. More profit.
We’re willing to bet you’ll find more farmer markets in the Bay Area than actual grocery stores, and there’s a reason for that: farmer markets are more local, hence you’ll know more of the people shopping there (and working there) than at a grocery store. That means more community. Which, yes, means more fun!
Shopping for Food Should Be Fun
It should be natural. Easy. And less about coupons and time and more about getting to chat with your friends you caught up at the farmers market for the latest batch of apples.
You’ll find that Golden Gate Organics is all about community, too. We support farmer markets wholeheartedly, so if you want that inside delivery convenience with a great dash of community love, definitely SIGN UP FOR SERVICE RIGHT NOW.
And let’s take the stress out of your shopping day.
Don’t get us wrong, though: we know you love to cook. But not everyone the MASTER CHEF of the Bay Area (that is you) knows everything about the culinary arts, so it does help a ton to get some great advice and save you the time of research and testing in your kitchen. How’s that for convenience? Something you don’t get at the local grocery store chain.
It’s True: Many Grocery Stores Practically ASSUME You’re a Master Chef
But you can’t blame them. After all, this is all about you and what you need for breakfast, lunch and dinner. Their job is to just provide the supply. You are the demand. It’s convenient. It’s quick. And in some cases, it’s safe.
You might get lucky and find some recipe cards here and there at a grocery store, or even one of those samplers with their ideas to help promote a brand or ingredient. But nothing beats Bay Area farmer markets with actual culinary experience with what they grow and how they cook it. Yes, it’s true — your artisans and farmers and ranchers out there love to cook what they grow. After all…. That’s why they’re selling their product to you!
You’ll find those farmer markets out there will make you more of a master chef than you ever could be shopping in and out of the aisles of the local grocery store, plus if you really look, you can even attend free seasonal cooking demos at those farmer markets, witnessing the top Bay Area chefs do their thing.
You Can’t Buy That or Imitate That at a Supermarket, Folks
Golden Gate Organics loves real creativity, invention, communication, and togetherness. It’s about community. What’s more community than passing recipes, right? Why not get recipes from the growers themselves? The people who matter the most to you? That’s why you SIGN UP FOR DELIVERY RIGHT NOW and not only access their stuff, all the organic farmer markets we partner with, but can even get ideas directly from us, directly from the farmers you care about most.
Let’s get cookin’.
How do you truly know where that meat in a box comes from at the grocery store? You don’t. For all you know, there could be more cardboard in there. And the words on the box don’t mean anything either. This is arguably the best advantage to those organic farmer markets is that there is no mystery — you practically see where your food comes from! You know exactly what you’re eating.
You Can, in Fact, Talk to the EXACT Person Who Grew the Food You Bought at the Organic Farmer Markets!
Think about how valuable that really is! You’re the one eating those meals day in, day out — there’s security in safety knowing that someone, someone reputable, grew that food. Whether it’s milk, or cheese, or meat, or all sorts of crops.
Well-known CUESA actually highlights all organic farmer markets with profiles, articles and even maps for you to access and find those golden nuggets of truth in the culinary world, so don’t believe in the myth that it’s too hard to find them. Yes, it’s more convenience pulling your car up into the massive parking lot of your closest grocery store chain, but a few extra miles wouldn’t hurt to then pull up to your local organic farmer markets in the Bay Area, knowing exactly what you’re buying, and who you’re buying it from.
Instantly, Your Health Skyrockets
And who knew it was all because you’re well aware of what you’re putting into your body. Makes sense. There’s no better way to know than to actually hear it from the one who provided it. Right in person. Verbally.
Organic farmer markets are personalized. Real. Simple. And it’s all about people. Not boxes, brands or logos. That’s why Golden Gate Organics partners with all of them in the Bay Area, and you should SIGN UP FOR DELIVERY RIGHT NOW!
Be in the know.
How happy those animals are directly affects how happy you are! Well, at least your belly. And your health. It’s true: farmer markets pride themselves in organically treating their animals the best possible way — this includes chickens as well as cows. The science is clear: healthier animals results in healthier meats and other products — like milk, eggs, cheese, and yes, beef.
Yes, It’s True: Farmer Markets Even Raise Their Animals to Be EATEN! (SHUDDER)
But here’s the thing — they’re treated humanely while raised on the farm. No hormones. No antibiotics. The cows graze on green grass, eating naturally. Their diets are organic. They’re free roaming, and so are their chickens. In essence…. These animals are beyond happy (and, of course, don’t realize that they’re going to be dinner one day).
For those who think that organic food has to be non-meat or all vegan, they’re sorely mistaken. Of course, Golden Gate Organics is all about the veggies and fruits, but did you know that you can even get cheese, milk and eggs from us? Only organically. That’s the key.
Why Does Traditional Farming Not Implement What Farmer Markets Do?
The answer’s pretty obvious when you think about it — convenience, supply, large quantities. The fact is the industry requires heavy loads of products, and in order for traditional farming establishments to provide just that, they have to resort to all those means of production — cages, lots, antibiotics to build up the value of their meats.
More means better. And farmer markets are the other way around: less is best.
This Is Why Golden Gate Organics Supports Farmer Markets Above All Else
SIGN UP FOR DELIVERY RIGHT NOW, and you’ll see that ‘less is best’ in a big way. Technically, it’s not ‘less’, though. You get more. More quality. So just in case you’re not vegan, there’s still something for you at GGO. And know those animals had the opportunity to live like kings on the range!
Options: that’s what it’s all about. Except when it comes to the Bay Area supermarket, the options have become commercialized. You’re not looking at ‘food’ anymore. You’re looking at boxes, brands, logos, slogans. Instead you’re looking at a ‘product’ that happens to have some kind of ‘food’ in it that may or may not be directly from a farm wholeheartedly and passionately growing what our bellies love so much.
That’s What the Supermarket Lacks: Real Diversity
Or biodiversity is what it would be called from an organic foods standpoint. The reason why farmers markets stand out above the rest in conventional agriculture and a society built around brands and aisles at the local grocery chain is that real diversity is aplenty among those baskets:
- Red Carrots
- All Sorts of Rainbow Heirloom Tomatoes
- Purple Cauliflower
- Stinging Nettles
- Green Garlic
- Watermelon Radishes
- Quail Eggs
- Maitake Mushrooms
Some of this stuff you might not have heard of (I, personally, haven’t either), but we assure you: farmer markets have them. Supermarkets do not. And that’s a major disadvantage to those chains out there.
That’s what gives you the options — not brands or boxes. Diversity from am agricultural food aspect nourishes the body and mind, diversifies your diet, and treats you to something more than just nutrition. It’s fun! It’s fun exploring all the differences food — especially organic food — has to offer.
And You Can’t Get That From a Supermarket
Ask us at Golden Gate Organics about a lot of the rarities in farmer’s foods you’ll find. We’ll see what we can do! Organic groceries really is all about discovery. Food needs to excite us, honestly. After all: what we put in to ourselves ultimately will be what we are. We don’t want to be ‘branded’. We want to be DIVERSE and EXCITING.
SIGN UP FOR DELIVERY WITH GGO RIGHT NOW.